custom sign on building

How to Get an Affordable, Custom Business Sign in Grand Rapids, MI

November 15, 20244 min read

Are you looking to elevate your brand and increase visibility with a professional sign for your business? Here at Grand River Signs, we’ve been helping companies in Grand Rapids, MI and surrounding areas make a strong statement for over 12 years. Led by owner Rich Mate, our team has created thousands of custom signs for businesses of all types, from local shops to corporate offices. Our goal is to deliver the best signage solutions at affordable prices, and we’re excited to guide you through every step of the process.

Why Trust Grand River Signs?

At Grand River Signs, we’re more than just a sign company. We’re dedicated partners in helping businesses stand out. From day one, Rich Mate’s mission has been to bring high-quality, affordable signage solutions to companies around West Michigan. Our expertise extends from designing stunning channel letter signs for storefronts to providing ADA-compliant office signage, custom vehicle wraps, and eye-catching digital displays.

Our experience with local businesses means we understand the unique requirements and regulations in Grand Rapids and nearby cities like Wyoming, Kentwood, and East Grand Rapids. Let us handle the hard work while you focus on growing your business!

Step 1: Define Your Signage Goals

Start with a budget in mind:   Too often a client will plan for a “Cadillac Sign” on a ”Yugo” budget GRS can help establish some estimates for cost so that the client can get the most bang for their buck.

What do you want your sign to accomplish? Whether it’s drawing in foot traffic or reinforcing brand identity, we’ll design a sign that meets your goals.

Where will it be placed? Placement affects everything from size and lighting to mounting, so having a clear idea of location helps guide the design process.

Our expert team at Grand River Signs will help you assess these factors to ensure your new sign achieves maximum impact.

Step 2: Choose the Right Type of Sign for Your Business

Over the years, we’ve developed a full range of sign types to meet the unique needs of every client. Some popular options include:

Monument Signs: Perfect for businesses needing a bold roadside presence.

monument sign outdoors

Channel Letter Signs: Ideal for storefronts that need visibility both day and night.

channel sign

Digital Signs: Update messaging easily with digital displays that showcase promotions and events.

digital road outdoor sign

Lobby Signs and ADA-Compliant Signs: Make a welcoming first impression and ensure accessibility for everyone.

lobby sign

Vehicle Wraps: Turn company vehicles into mobile advertising.

van with wrap

Not sure what sign type is best? Contact us for a free consultation, and we’ll walk you through each option based on your goals, location, and budget.

Step 3: Ensure Compliance with Local Regulations

Signage regulations vary by city, and Grand Rapids has its own set of codes around size, lighting, and installation. To avoid potential issues, we handle all permits and ensure that your sign meets local requirements.

Our familiarity with Grand Rapids city codes and surrounding areas like Wyoming and East Grand Rapids means we know exactly what’s required for a seamless installation. We’ll take care of the paperwork, so you don’t have to.

Step 4: Work with a Local, Experienced Sign Company

When choosing a sign company, it’s important to go local. Working with a Grand Rapids-based team means you’ll get personalized service and on-site support whenever needed. As a community-based business, we understand the regional trends and design preferences that resonate with West Michigan audiences.

With over 12 years of experience and thousands of satisfied clients, Rich Mate and our team at Grand River Signs have become a trusted name for custom signage in Grand Rapids. By choosing a local company, you get the benefits of familiarity with the area, faster turnaround times, and continued support for your sign’s lifespan.

Rich Mate and his team

Step 5: Let Us Handle Your Design, Installation, and Maintenance

At Grand River Signs, we provide end-to-end services to make the process easy. Our team will work with you to:

Design a custom sign that aligns with your brand’s personality.

Handle all installation needs in compliance with city codes and safety regulations.

Provide ongoing maintenance for illuminated and digital signs to ensure they stay in great shape.

Why Thousands of Businesses Trust Grand River Signs

Rich Mate and our team have earned a reputation for helping businesses find affordable, high-quality solutions. We’re committed to providing the best signage options in the Grand Rapids area, with options to suit every budget and style. Our clients know they can rely on us for friendly, responsive service and signage that lasts.

Ready to get started? Visit our website to explore our full range of services and see examples of past projects. Or, schedule a free consultation to discuss your business’s needs with our team.

Conclusion

Getting a custom sign for your business in Grand Rapids or nearby areas like Wyoming, Kentwood, or East Grand Rapids is easy when you have the right team on your side. With years of experience, a focus on quality and affordability, and a dedication to supporting local businesses, Grand River Signs is here to make your signage dreams a reality.

Contact Grand River Signs today to start your signage project with a free consultation. Visit us at grandriversigns.com for affordable, professional signage solutions in Grand Rapids, MI.

Richard Mate is the owner of Grand River Signs in Wyoming, Michigan, where he combines his deep community roots and decades of sales experience to help local businesses shine. Since taking ownership in 2018, Richard has grown Grand River Signs into a trusted name in Grand Rapids, known for high-quality craftsmanship and friendly, reliable service. A family man dedicated to community values, Richard enjoys spending time with his wife, Bonny, and their four sons, and is passionate about supporting the local businesses he serves.

Richard Mate

Richard Mate is the owner of Grand River Signs in Wyoming, Michigan, where he combines his deep community roots and decades of sales experience to help local businesses shine. Since taking ownership in 2018, Richard has grown Grand River Signs into a trusted name in Grand Rapids, known for high-quality craftsmanship and friendly, reliable service. A family man dedicated to community values, Richard enjoys spending time with his wife, Bonny, and their four sons, and is passionate about supporting the local businesses he serves.

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The experienced team at Grand River Signs is here to be a guide to help you grow your business through effective & creative signs that are right for your needs.

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2648 Thornwood St SW, Unit B, Grand Rapids MI 49519

(616) 425-9477

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