Signage That Pays for Itself

When it comes to smart marketing decisions, few investments deliver better long-term value than great signage. Whether you're running a local shop, a service business, or managing multiple locations, your signs are often the first and most frequent point of contact with customers. And unlike digital ads or print campaigns that disappear, high-quality signage works 24/7.

At Grand River Signs, we help West Michigan businesses transform their visibility, reputation, and revenue through strategic signage. Here’s why smart signage is one of the best investments you can make.

How Signage Impacts Your Bottom Line

1. Increased Brand Visibility

A bold, well-placed sign turns your location into a landmark. Studies show that over 75% of people have entered a store or business they've never visited before simply because of its signage.

2. Higher Foot Traffic

Eye-catching storefront or sidewalk signage can stop people in their tracks. For retail locations, a high-contrast, well-designed sign can significantly increase walk-in traffic, especially in high-footfall areas.

3. Stronger Brand Recall

Consistency in signage builds familiarity. When people recognize your logo, color palette, and design, it boosts trust and keeps your brand top-of-mind.

4. Cost-Effective Marketing

Compared to ongoing ad campaigns, signage is a one-time investment that delivers continuous value. It doesn't require renewals, bidding, or budget increases to keep working.

5. Increased Revenue Potential

According to the International Sign Association, adding or improving signage can increase sales revenue by up to 7% or more—especially when visibility is a challenge.

What Makes a Sign High-ROI?

To maximize your signage return on investment, focus on:

• Quality materials for longevity

• Professional design that aligns with your brand

• Strategic placement to maximize exposure

• Clarity and legibility from various distances

• Lighting and contrast for 24/7 visibility

Signs That Work for You

Some of the most impactful high-ROI signs include:

• Channel letters and lit wall signs for storefront visibility

• Window graphics to communicate promotions

• Digital message boards for real-time content updates

• Monument signs for long-term branding near high-traffic roads

Interior directional signage for a professional customer experience

Think Long-Term with Grand River Signs

Every sign we create is built with your growth in mind. From the first consultation to final installation, our goal is to ensure your signage works as hard as you do.

Visit grandriversigns.com to learn more or request a free estimate.

Grand River Signs is a custom signage company based in West Michigan, dedicated to helping businesses communicate clearly and grow boldly through high-quality, creative signage solutions.